Story
We are a female owned & run label.
Designed by Victoria in London and handcrafted in small runs with passion and purpose.
There has been a shift, in me as a designer, and as a woman. I stopped getting dressed for anyone else. Truly. I'm not doing it for the meeting, the man, or the moment. I'm doing it for me.
And somewhere in my morning busy morning routine, I built a ritual. As I get dressed, I ask myself - how do I want to show up today? Some days I'm bold. So it's stacks of pearls, big power earrings or a headband that says "yes, I mean business". Other days, I'm on the move or feeling a bit softer. So maybe it's just earrings - still fabulous but less shouty.
That's the thing. Jewellery is how I say I'm who I am today - in whatever shape I decide to arrive in. Because they literally have the power to transform your whole outfit and your confidence.
The moment I choose the jewels, I'm ready. It's what turns a shirt and jeans into something that feels like me.
I believe in more than just designing jewellery to be worn; I thrive to inspire women to feel confident & empowered. For jewellery to mean something more than just looking 'pretty'. With this collection, I'm celebrating the woman who claims her space, without asking. And everyone is welcome.
OUR FOUNDER
Meet Victoria
Our brand is a product of Victoria's affection for high-end design, mixed with a love for travel, fine fabrics and natural gemstones - finished seamlessly with her attention to detail and unique style.
Each collection is carefully curated with inspiration stemming from her frequent explorations. It’s easy to see the influence of her favourite cities & its people entwined into each range. A certain mood is encapsulated in her designs whether it be the energy from a bustling city like New York, the coastal freedom of Capri or the alluring romance from the streets of Paris.
Victoria lives with her husband and two children, which will all agree this is very much a 'family run business'.
Fabrication & Sustainability
We're committed to making cherished pieces that sustain a long lifetime in a women’s jewellery wardrobe. We firmly believe in our responsibility to minimise our impact on the planet & strive towards promoting sustainability.
Our jewellery is produced in small runs, but people, not machines. We strive for a no wastage operation (anything not sold is either melted down to reuse again or donated). Our natural stones are ethically sourced and hand cut. All of 925 sterling silver is recycled. And for 2025 we have introduced ethical lab created diamonds and gemstones. Our packaging is FSC approved and helps to plant trees with every purchase. It is also made with recycled materials and is recyclable.
To achieve this, we are dedicated to constantly innovating, evolving & adopting new sustainable practices in every aspect of our business. By remaining dynamic & constantly evolving, we endeavour to reduce our impact & foster a healthier, more sustainable future.