Not the fluttery kind - but the kind you get in your stomach when everything feels just right. The moment the veil goes on. The shoes slip into place. The earrings sparkle for the first time, fresh out of the box. The moment you see yourself… and feel ready.

That feeling is what sparked Victoria Percival. After working as a stylist and makeup artist, Victoria spent years creating bespoke pieces for women - clients, celebrities, brides, friends - who wanted something extra. Something statement and beautiful quality. Something that was unique, special and gave them their own whispered 'wow' moment, as they looked at their reflections in the mirror...whatever the moment was. It gave them their confidence.

But over time, she felt misaligned with these beautiful pieces that would be worn once and then gather dust after their big days. Women are dressing up less and less, and those really 'extra' moments are becoming more fleeting. But the women themselves - they still want to feel bold, beautiful and standout for all their other days too...no matter what the occasion.

So, the idea was born: jewellery that transforms how you feel - not just how you look. Pieces that are special enough to dress up and mark your most important moments with. But are versatile enough to also carry on with you, long after the champagne’s been poured.

Let's be clear - this isn’t everyday jewellery. If you want a pair of boring gold hoops... you have come to the wrong place!

And it’s not “just bridal or occasionwear” either. We are moving beyond categories because we believe that confidence and feeling fabulous should not be confined to one day or one moment. This is for the women who likes to dress up on purpose. For the ones who wear statement earrings to breakfast, a headband to the supermarket, and never apologise for wanting more sparkle.

Whether you’re walking down the aisle or walking into a board meeting, with the same 'main character energy' - Victoria’s signature mix of sculptural design, luxe materials, and heirloom quality is designed to give you that feeling — polished, powerful, radiant. Because amazing jewellery literally has the power to transform not just your whole outfit, but your confidence too.

At VP we are celebrating the woman who claims her space, without asking. And everyone is welcome. Our pieces are designed by Victoria in London and handcrafted in small runs with passion and purpose, so that you can feel the magic and energy that went into creating them everytime you wear them.

We're committed to making cherished pieces that sustain a long lifetime in a women’s jewellery wardrobe. We firmly believe in our responsibility to minimise our impact on the planet & strive towards promoting sustainability.

Our jewellery is produced in small runs, but people, not machines. We strive for a no wastage operation (anything not sold is either melted down to reuse again or donated). Our natural stones are ethically sourced and hand cut. All of 925 sterling silver is recycled. And for 2025 we have introduced ethical lab created diamonds and gemstones. Our packaging is FSC approved and helps to plant trees with every purchase. It is also made with recycled materials and is recyclable.

To achieve this, we are dedicated to constantly innovating, evolving & adopting new sustainable practices in every aspect of our business. By remaining dynamic & constantly evolving, we endeavour to reduce our impact & foster a healthier, more sustainable future.