★★★★★ (Rated Excellent)

For The Main Character

Dreamed up in London by Victoria and handcrafted in small, sustainable runs. Made to mix, match, and give you that effortless main character glow, every single day.

"Let's be clear - this isn’t everyday jewellery. If you want a pair of boring gold hoops... you have come to the wrong place!"

– Victoria Percival

12 Month Guarantee

Quality Guarantee on all

Handmade Jewellery

With recycled Gold & Silver

Luxury Packaging

That's friendly for the planet

Free UK Delivery

On all orders over £75

Pieces that elevate your energy

Crafted With Meaning

Designed for all of your main character moments and beyond. These pieces transform your confidence, as soon as they touch your skin.

  • Jewellery isn’t just an accessory - it’s your golden armour.
  • "Too much" is a myth; more sparkle is always the right amount.
  • The aisle isn’t the finale; it’s the opening scene.
  • Every piece is crafted with intention, meaning, and lasting quality.
  • Ethically sourced stones, pearls, and recycled metals honour both you and the planet.
  • Hidden mantras are engraved as quiet reminders of your strength and your story.

Everyday Luxury

Build a statement look with our modern pearls capsule, designed to be mix and matched for any occasion.

Everyday Luxury

Build a statement look with our modern pearls capsule, designed to be mix and matched for any occasion.

This brand was built on butterflies...

Not the fluttery kind - but the kind you get in your stomach when everything feels just right. The moment the veil goes on. The shoes slip into place. The earrings sparkle for the first time, fresh out of the box. The moment you see yourself… and feel ready.

Our first ever rings are here.

A diamond for ANY finger.